Explore: Billy Reid | Florence, AL

Just short of six months ago I met two incredibly creative and talented women (Ginny from Sleepy Fox Photography and Aissa of Aislerchic) and we've been dying to come together and collaborate on a project ever since. Today marks the beginning of an exciting new feature for CATC, "Explore". We've curated the best spots to eat, shop and play in the South (and maybe even beyond) and are sharing them with you, one at a time!

First off...


photos by Sleepy Fox Photography

suede shirtdress, polka dot shift, jumpsuit

Billy Reid is the epitome of edgy Southern style. With a foundation of well crafted garments and simple silhouettes, the men and women's designer definitely knows Americana. Our little team (and our resident mascot, Lo) visited the Billy Reid flagship store & studio in downtown Florence, Alabama and were instantly enamored with the classic styles and perfectly curated grassroots meet cool storefront (right down to the quirky portraiture wallpapering each fitting room). A major player in the four-city region referred to as The Shoals, Billy Reid is one of the best places to shop in Northern Alabama!

Visit Aislerchic for Aissa's account of our trip!